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Sway: The Irresistible Pull of Irrational Behavior Rom Brafman, Ori Brafman
Publisher: Crown Publishing Group

Why do perfectly rational people make irrational decisions? I recently received a recommendation to read Sway, The Irresistible Pull of Irrational Behavior. Sway:The Irresistible Pull of Irrational Behavior. Below is an interview I conducted with Ori Brafman, author of the book Sway: The Irresistible Pull of Irrational Behavior. August 12th, 2010 · No Comments. Sway.The.Irresistible.Pull.of.Irrational.Behavior.pdf. I was lucky enough to get a copy of Ori and Rom Brafman's Sway which is on the New York Times Bestseller list. In Sway: The Irresistible Pull of Irrational Behavior, the Brafman brothers investigate why all of us occasionally make these and other irrational decisions. Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman, Rom BrafmanEnglish | 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MBRecently we have seen plenty of irrational behavior, w. To me, this work looked similar to Dan Ariely's work, The Upside of Irrationality. SWAY: The irresistible pull of irrational behavior. What Sway Teaches Us About Customer Behavior. Ori Brafman and Rom Brafman wrote the book “Sway The Irresistible Pull of Irrational Behavior.” Rom is a psychologist and Ori is a businessman. So why are we surprised when Executives like Mark Hurd of HP make bad choices. The Twenty Dollar Bill Auction. Marketing is essentially the study of psychology and human behavior. We all like to think of ourselves as rationale, but so often we are not. Sway: The Irresistible Pull of Irrational Behavior. Related article: How to Auction off an Ordinary Twenty Dollar Bill for Fun and Profit.